ABOUT PURSUIT
The relentless, routine pursuit of improvement beats chasing the scoreboard.
HOW IT STARTED
Pursuit began with a simple idea: steady, deliberate work creates more meaningful results than chasing numbers on a scoreboard. What started as skill development has grown into a full practice helping athletes, coaches and sport leaders live an #InPursuit lifestyle.
OUR GOAL
We want to see coaching and athlete development evolve, in our lifetimes and for generations after. We make new research, both theory and practice, accessible in clear, actionable ways.
WHY IT MATTERS
As sport psychology and coach education gain traction, Pursuit bridges the gap between academia and athletics, giving people the support to grow with clarity, resilience and purpose.
MEET THE FOUNDER
Jacob Morton, M.Ed, M.A, CMPC®
FOUNDER & PERFORMANCE CONSULTANT
“Every coach has a story. Here’s mine.”
My background spans youth, high school, post-graduate and college sport. As Program Director at The Skill Factory, I helped lead teams to a national championship — and saw up close how much of performance happens between the ears and inside a team's culture.
Since then my work has moved toward mental performance: consulting with athletes and teams up to the NCAA level, educating coaches, and helping programs build psychologically safe environments where skill and people both grow. I'm a Certified Mental Performance Consultant and I'm completing doctoral training in clinical psychology at the University of Denver.
When I'm not working, you'll probably find me with my dogs, at a concert, or exploring Denver with friends.
CREDENTIALS & EXPERIENCE
CMPC® — Certified Mental Performance Consultant, Association for Applied Sport Psychology
Doctoral student — Clinical Psychology, University of Denver
M.Ed & M.A — dual master's degrees
NCAA-level mental performance consulting
Program Director — The Skill Factory, national championship
Author — The 5-Tool Coach coach-education curriculum
WHY THE RINGS
Growth you can't fake.
A tree adds a ring every year, and each one makes the next season stronger. Our mark is a reminder of what we believe: lasting performance isn't a sudden spike. It's years of patient, compounding work, built from the inside out.